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TEAM MEMBERS
About Us
John Hill

Chief Financial Officer
“The future is something which everyone reaches at the rate of sixty minutes and hour, whatever he does, whoever he is.“
C.S. Lewis

Mr. Hill has more than 25 years of global experience in finance and management in manufacturing, divisional and corporate environments. Career highlights include:

  • He served as Vice President of Finance for the Lighting Products Group at MagneTek, Inc., which has facilities worldwide.
  • He was Regional Controller and the Pacific Division Controller for SCI Systems, Inc., an international manufacturer of electronics components and assemblies.
  • He held financial management positions with the Mueller Company and Ingersoll-Rand. He earned his B.S. in accounting and mathematics from Mid-America Nazarene University and his M.B.A. from Murray State University.

Jay Buford

EVP & Chief Sales Officer
“Not only is fly-fishing on a beautiful, cold water stream relaxing, it is the challenge of imitating nature in it’s most pure form that makes me feel alive. Producing Marketing ROI holds the same challenge for me, both the art and the science of direct marketing must combine perfectly to create the opportunity to generate leads, acquire and retain business and ultimately ROI. The marketer, like the flyfisherman, is faced with environmental factors that can determine the outcome despite a perfect presentation. Customers can be spooked by the economy, by their unique personal situation or even by disruptive competitive practices that create noise that mask the well-designed and timed marketing communication, to the perfect database, you have so carefully delivered.”
Jay Buford, EVP

Jay, an avid outdoorsman, leads our revenue generation strategies. He still plays men’s baseball, showing the same competitive nature as when he played for The University of Tennessee Martin. Jay’s M & A experience in Healthcare contributed to Conclusive’s strategic acquisitions and capital raise in 2006 which doubled the size of the company.


Lisa McAllister

SVP Administration and Human Resources
“Making sure a prospective employee gets a good view into our organization is just as important as our evaluation of the candidate. A good fit both ways is essential to long term happiness for the employee and the company.”
Lisa McAllister

Lisa has 17 years of experience in the technology industry including managing all aspects of human resources and finance as well as contract administration and reporting. She held finance positions with Info Systems of N.C. Inc., Sykes Enterprises, and Kyrus Corporation prior to joining Conclusive. Before joining the private sector, Lisa started her career in public accounting with Arthur Andersen.

Lisa serves as the Treasurer of the Business Marketing Association Carolinas. She graduated Texas A&M University with a Bachelor of Business Administration in Accounting and earned her CPA license shortly after. Lisa lives with her husband and daughter in Charlotte, NC.


Mark Rees

EVP Technology & Marketing Intelligence
“Manage by fact. Let the data drive the strategy.”
Mark Rees

With his in-depth experience in systems and software, Mark’s knowledge allows Conclusive Marketing to have a great advantage in understanding the information system of just about any organization. As a bonus, his analytical skills in managing marketing information add great value to getting the most efficient marketing data for our clients.

Mark has a term, “Let the data drive the strategy”, which we use to make sure that the analysis, reports, and programs we develop are always based on the kind of information that gets results.

Mark has also worked on an impressive list of clients in his career. In addition to the current Conclusive Automotive, AgChem and Healthcare clients, he has worked with Eli Lilly & Co. and American Cynamid in a global engagement.

Mark was awarded an Executive MBA in Business with emphasis in Quantitative Analysis and Marketing from Duke University, at the Fuqua School of Business. He also attended Columbia Bible College, the University of South Carolina, Pfeiffer College, and Queens College where he earned an Undergraduate Degree in Education.

Mark and his wife, Margaret, reside in Davidson, NC.


Jay McCroskey

VP of Sales
“The achievements of an organization are the results of the combined effort of each individual.”
Vince Lombardi

I grew up around a bunch of ex-professional football players as family friends and played sports my whole life. Being able to compete and test myself was what these guys taught me and without teamwork there was no way we were going to win. I’ve always been captivated at how professional coaches were able to bring a bunch of diverse individuals together for one common goal – to win a championship. Maybe that’s why coaches like Vince Lombardi, Tom Landry, Jerry Claiborne, Phil Jackson and others have always given me motivation. I still find the competitive drive by coaching coworkers and staying active with triathlons.


William Brennan

Co-Founder & Board Member
“A person either finds a way or finds an excuse.”
Bill Brennan, Co-founder

Bill is co-founder of Mailnet Services, Inc., DBA Conclusive Marketing. He also co-founded Data Marketing Network, Inc. (DNI) in 1984 which he successfully sold in 2008.

His career highlights at DNI include:

  • Expanding operations with a growth rate exceeding 30% annually, creating one of the largest direct mail and fulfillment companies in the Southeast
  • First company in the U.S. to provide high-speed list processing services via the internet
  • Attracting a wide-range of Fortune 500 clients including: MCI, GM, Microsoft, AT&T, Checks Unlimited, Kroger, American General, Rollins and Globe Insurance.

In his spare time (however fleeting it may be) he enjoys skiing and rafting, though not necessarily at the same time.


Larry Daniel

EVP - Consulting
“The uncreative mind can spot the wrong answers; but it takes a very creative mind to spot the wrong questions.”
Anthony Jay

Larry is the former President and CEO of Conclusive Strategies, which was acquired by Conclusive Marketing in 2006, and currently leads our consulting practice. Relying on 20 years of experience with great companies like Kraft Foods, Home Depot, Bally’s Fitness, Starbucks and Suzuki, he now focuses his senior level business acumen and analytics expertise on Conclusive clients.

Larry grew up in Philadelphia and now lives in Austin, Texas. He has also lived in Seattle, Phoenix, and Singapore. He is a father of four with two daughters in college. Larry is also an accomplished writer, and the author of two books on digital mapping and 40 articles on applying mapping to business.

Today, Larry enjoys jogging with the family’s golden retriever “Chico”. He enjoys hiking as well which has inspired him to climb Mt. Rainier in Summer 2009.


Dan Smith

Chief Technical Architect
“After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well.”
Albert Einstein

Dan is a seasoned technical architect with more than 20 years of experience designing, developing and delivering innovative software and hardware systems.

He is an engineer by trade, graduating with an Electrical Engineering degree from the Rutgers College of Engineering in 1987 and going on to work for IBM for 11 years in various hardware and software design and development positions before coming to Conclusive Marketing in 1998. Dan is also an artist and musician, playing piano and guitar as well as writing his own music. He holds a lifelong love of the game of soccer – “the beautiful game” – having played competitively and recreationally himself for many years, and is now coaching his son’s team in the Charlotte Area Youth Soccer League.

Embracing both art and science, Dan focuses his efforts on the architectural integrity of Conclusive Marketing’s software and solutions to ensure flexibility, scalability and fitness of purpose.


Jody Sarno

VP, Strategic Markets
"Challenge is not without reward and there is nothing as professionally rewarding as when your client achieves their goals, in a small-part, thanks to the contribution we made."

Sarno hails from Southern California where she graduated from San Diego State and Stanford University. She began her career in marketing and ran state and national sales teams for industry icon, MCI from 1988 to 2000. Her passion for knowledge caught sight of a new trend, using data as a competitive knowledge source. In 2000, she started a team at BellSouth focused on Business Intelligence and Customer Centric Market Insights. Her career continued to leverage data and its findings when she opened her own marketing agency in 2004.

As the VP of Strategic Markets, Jody delivers a deep knowledge of marketing, data analytics and an extraordinary degree of innovation and dedication to all the clients and markets she serves.